Tapping Into the Power of Purpose-Driven Marketing: Cynthia Irons Featured on The Ash Said It Show
At High Peaks Marketing, our mission has always been clear: empower innovative small businesses with the kind of marketing expertise usually reserved for big brands. That mission was front and center in Cynthia Irons’ recent appearance on The Ash Said It Show, hosted by the inimitable Ash Brown.
Known for her energy, insight, and motivational storytelling, Ash has built a powerhouse platform featuring over 2,000 episodes and half a million streams worldwide. On this episode, Cynthia joins Ash for an inspiring conversation that dives deep into the rise of High Peaks Marketing, the power of purpose-driven strategy, and how small businesses can win big with the right marketing partner.
Bridging the Gap for Small Businesses
During the interview, Cynthia shares how High Peaks Marketing was born from a need she saw time and time again—small businesses with big vision but limited access to executive-level marketing guidance. “Most small businesses don’t need a full-time CMO,” she explains. “They need a smart, agile partner who can help them prioritize, plan, and execute across every channel without breaking the bank.”
From digital marketing and SEO to social media, brand development, and public relations, Cynthia breaks down how High Peaks functions as a one-stop-shop for companies looking to grow their visibility and revenue with strategic support.
Why Now Is the Time for Fractional CMOs
Ash and Cynthia also explore the growing trend of fractional leadership in marketing. As the business world evolves and budgets tighten, more founders and CEOs are seeking flexible, senior-level support that’s both high-impact and cost-effective. Cynthia shares how fractional CMOs are reshaping the landscape by bringing clarity, consistency, and execution to overwhelmed internal teams.
Real Advice for Real Businesses
Listeners will walk away with tangible insights, including:
Why branding is more than a logo (and how to find your voice)
How to stop wasting time on “shiny object” marketing tactics
The importance of aligning content with customer intent
What to prioritize when you’re doing it all yourself
Tune In and Get Inspired
If you're a founder, small business owner, or just someone navigating the marketing maze, this episode is packed with real-world advice and motivation to help you move forward with confidence.
