The Rise of Fractional CMOs: Cynthia Irons Featured on the cityCURRENT Show
At High Peaks Marketing, we believe in doing business differently—and that belief was recently spotlighted in a powerful conversation between our founder, Cynthia Irons, and host Andrew Bartolotta on the cityCURRENT Show. The episode, titled “The Rise of Fractional CMOs: Pioneering Marketing Leadership with Cynthia Irons,” dives deep into how the fractional model is reshaping the future of marketing leadership.
As markets evolve at an unprecedented pace, small and mid-sized businesses are increasingly turning to fractional executives to gain access to top-tier talent without the long-term cost of full-time hires. In the episode, Cynthia shares how this agile and strategic approach to leadership allows companies to scale smarter, adapt quicker, and compete stronger.
“Fractional CMOs don’t just offer strategy—we offer transformation,” Cynthia notes during the interview. “We become embedded in the business, rolling up our sleeves to drive results while keeping an eye on long-term growth.”
Throughout the episode, Cynthia breaks down:
What a fractional CMO is—and isn’t
Why more founders and CEOs are turning to fractional talent
How storytelling, data, and authentic engagement create lasting brand impact
Real-world tips for businesses navigating uncertainty or budget constraints
The interview is a must-listen for business owners looking to better understand how to unlock growth without overextending internal resources. It’s also a powerful testament to the High Peaks Marketing philosophy: marketing should be strategic, scalable, and human.
🎧 Listen to the full episode here:
The Rise of Fractional CMOs | cityCURRENT Show
If you're a small business ready to think big—without the big overhead—fractional marketing leadership might be your next best move.
